Increase self service channel penetration
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Trends In Retail Banking Channels
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The uk customer experience decision
The internet could be used to sell client products and services to new customers and cross-sell and up-sell products and services to existing customers. The internet and other self-service channels provide customers with the ability to avoid face to face or over the phone interactions. The marketing team was responsible for. The client established a set of targets for the project that covered the following items Table 3. As the cost of servicing the customer relationship grows, more and more organisations are looking at how technology can slow down and in some cases reduce the costs of managing the customer relationship while at the same time driving up customer service. Customers are becoming more familiar and conformable with the internet for commerce and other activities. The following sections show how the self-service environment would align with the client's current business objectives. Open image in new window. In many cases these self-service environments can also deliver capabilities that cannot be achieved in live channels. The output of the workshops was encapsulated into an initial strategy document.
A self-service Web store, coupled with a rewards component to entice adoption and create In , the client, citing a need to increase its reach and market share, . the preferred channel for business-to-business order entry, yet it would be.
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